This order shows us that the top two themes can be linked, this means we can include both intertwined to be conventional according to the research. I think we should and will make use of both themes playing off one another to add a complexity to the music video. The third theme was happiness, which juxtaposes the previous two themes, I don't think we'll make use of this theme in our production because of the convention of dark themes and ideas that the music video research supplemented me with. I think it would be out of place particularly since the song is about religion, something that is more often associated with violence rather than happiness.

          Conflict, death and mourning were the next themes I think we're likely to involve some kind of conflict in our music video in terms of creating a narrative (Torodov: Narrative Theory) however we're not sure if death/mourning will be the cause of this conflict. I think playing around with the theme of death could be interesting to delve into although it is a very powerful subject. Family issues and comedic themes are the last two themes that were voted least common in the survey, I think this is correct using my music video research as a source for information. I think that although they would be interesting areas to explore they don't suit the songs lyrics or our vision of the music video.

 

Question seven showed us the opinions of the audience on the different typologies, they had to Agree/Disagree on some statements laid out for them. Narrative was the typology with the least positive reception, the majority of people voted neutral on the statement about performance being interesting to watch. Both concept/performance had the majority of votes on 'Agree' with their similar statement about causing interest. When asked which typology the audience preferred to see narrative was voted the highest for the audience. This shows conflicting views as people said they were neutral on narrative videos however they prefer to see them above the other more highly voted typologies. Based on this I think elements of all three typologies would be the best option for us to pursue, I think using all three will increase interest in the music video and also allow us to explore the different typologies.

 

Question eight told us that the tone of the song when combined with the video was what affected the video most above mise en scene, editing and camerawork. I think that we'll try to even out focus and balance the focus between the three technical elements because they are after all what creates the tone of the song when combined with the video. I think we should carefully consider all choices particularly for mise en scene since we plan to say lots in our opening scene with the use of setting and props.

 

In question nine we asked participants to choose what they notice most about a music video, due to the range of answers we had to collate them and tally which answer came up the most. The two most selected answers were the colour scheme and the artist, this tells us that these are two key areas that our audience are going to pay attention to and we should make these more memorable because of this. Luckily for us we decided to have a specific colour palette that will be reflected in the artists image, with primarily dark colours and bright red (that will be the focus of the mise en scene). Hopefully combining the two will help create our iconography. The other choices that were highly voted were; camerawork, mise en scene and the narrative, we'll balance out focus on each in order to make sure the audience can see the multiple elements to make the video more memorable. The list of the items voted for and their tallies are below.