The music video is performance based, displaying the artist's creativity and focuses on his talent as a musician (Dyer's Seven Common Values: Creativity/Talent) however it has a small comedic narrative of Ian McKellen stealing the 'show' and singing George Ezra's spotlight (and music video). This is conventional since the majority of the music videos I've analysed have a combination of performance and narrative often bringing in conceptual themes on top of this.

 

The setting of the video was a bus stop, the video had low production values we could clearly see that the set wasn't genuine with a wooden bus stop sign and an unrealistic backdrop (seen in full at 0:11). This is unconventional for a music video of this genre, usually they have much higher production values and are much more complex, despite this the set was still of an outside location which is conventional of the genre. The low production values present the idea that the artist doesn't need lots of fancy sets and equipment to make a good music video representing him as modest (Dyers Paradox: Ordinary and Extraordinary). I think this is something we may have to consider because we will have limited resources to work with for our production however we will hopefully be able to create a video with higher production values.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The video features famous actor Ian McKellen, his cameo in the video shows the artist's interests outside of his music, it suggests he likes this actor and links him with the actors views and work as an actor. This would link McKellens views, personal interests and opinions with George Ezra, considering the fact he's widely recognised as a great actor and is loved globally as a person this would make sense as a good way to market George Ezra in the same way, also drawing audience from McKellens fans to George Ezra. This also helps him to present himself as more 'real' in his image because unlike popstars actors are not required to keep the same continuous image for the entirety of their career. (Richard Dyer's Star Theory; Construction of an image, received on the strength of a stars image, can increase longevity for the star). This is a more recent convention of music videos often used more so in pop music than in acoustic indie/rock, this is probably not something we'll be able to make possible since we don't know any famous actors that we could contact.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The video is primarily made up of a few camera shots used repeatedly for effect. Close ups (Andrew Goodwins music video characteristics: Extensive use of close ups) seen at 0:17, 0:21 and 1:19 are used to promote Georga Ezra and show off his talent as an artist as well as connoting emotions through nonverbal communication from both males in the video. Two shots are seen in the video (0:33, 1:38 and 2:29) these join the two characters whilst also showing the clear distinctions between the two highlighting difference between them using many aspects of mise en scene including costume (both men are dressed very differently in terms of actual outfit, colours and accessories) nonverbal communication (Ezra is displeased whereas McKellen is happy) and through the use of props (Ezra has a guitar he fetches himself whereas McKellen has items given to him by crew including a drink, a luxury Ezra does not get). Both of these are very conventional shots to see in music videos of this genre, I think we will use both in our production.

 

 

 

 

 

 

 

 

 

 

 

The video also includes long shots (0:12, 1:14 and 1:33) this shows character placement clearly and it used to show the separation between the characters towards the beginning of the advert however after the break from 2:24 to 3:11 they're used to represent the alliance between the two and show that they're partners now. This presents Ezra as a reasonable and nice guy who is very proud of his music and likes his career a lot.

 

 

 

 

 

 

 

 

 

 

 

 

 

The comedic tone of the music video is contradictory to the lyrics with the song being about romance an addressing a female with the lyrics "I feel the tears and you're not alone" presumably a love interest, however it's not related at all to the two males fighting over who gets to sing the song. The video even includes a pause from 2:24 to 3:11 for the pair to discuss what's going on where McKellen agrees to give Ezra his space to 'do his thing' the mood of the artist being much lighter and the video being happier from the viewpoint of both men ending with a close up of the two giggling as they finish the song. This light hearted, comedic tone is unconventional of this genre with all the other videos I've analysed having much darker themes and music videos due to the emotional and often very personal lyrics they sing about. For this reason I find it unlikely we're going to have a comedic tone to our video.

 

The light hearted tone is presented through the editing and mise en scene as well as the camerawork, the video is in high key lighting connoting a bright, happy tone to the music video also highlighting the minimalistic set. The editing is relatively fast paced and remains the same pace throughout the video keeping the tone quite calm and at a steady pace so the audience can figure out what's going on quickly and enjoy the amusement caused by the video thoroughly. This keeps the video quite calm and paced despite it being quick moving in terms of editing, this is relatively unconventional however and I think we'll probably stick to the convention of the pace getting faster as the music video proceeds.