~ Jade Doy ~
9070
A2 Media
G324
Advanced
Portfolio
Tuesday 15th September
Record Label Designs
In today's lesson we discussed as a group what we wanted to incorporate into our record label and whether or not these ideas were good based around the research we collated as a group on record labels. After brainstorming our ideas and coming up with some ideas we liked we set out to design four rough draft record company labels. Each finished draft was drawn up after we drew our initial ideas for a logo and annotated and improved each one, the photos below show up doing rough drafts of all four of our potential logos.
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After sketching our initial ideas and improving them into our four final drafts we digitalised them to make them look more professional and appealing to the viewers and target audience of our artist. These are the digitalised versions of our initial ideas;
Record Label Audience Research
After digitalising our logos we did some audience research to find out if our target audience liked our possible logos and how they would improve the one(s) they did not like. We chose to do this through an online survey since we felt it would be quicker and we would be able to gain a large number of takers if we did it this way. Since we did online surveys last year as part of our audience research on our thriller films, we had an account for a website called 'freeonlinesurveys' and we decided we would use this to make our survey.
Left: A list of the surveys we made using this account.
Two from year 12, one from year 13.
Below: A link to our survey
Survey Questions and Responses
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After reading through all our audience feedback we decided that we would choose one logo to improve to be our final record label that we put on our final products. We decided since the majority of people preferred logo D (the tree logo) we were going to improve this one, since we had few responses to improve logo D we had to follow their advice quite closely.
The main response was to make the sound waves shorter since it seemed out of proportion with the the tree graphic and the text so we decided to level this out and make the logo more square shaped so that it looked more in proportion.
We also decided to change the record label name as we felt it wasn't the same style as the rest of the record label, whilst improving the logo Steph (who had the digital technology at her home and was doing the improvement we had decided to make as a group) was playing around with effects and discovered she could invert the tree, after finding this out she incorporated an inverted version into the record label logo and sent it to us, we decided we quite liked it.
We felt along with the original tree (promoting the natural sound of our artist) the inversion would present a kind of duality and underlying meaning behind songs and our company which fits in with the genre as often acoustic rock songs have deeper meanings and are very personal to the writers. So the logo without text is almost an inverted mirror image.
After this we decided the logo needed to be more professional in terms of its colouring and we added a white background behind the tree and had a black background for the inverted tree. This again representing the duality of the music we plan to use, our name was then added in and the tree graphics were striped to make them fit more in the style of the sound waves.
This is our finished logo that we plan to put on our final product. We feel it represents our genre (natural/tree/acoustic is often considered a raw genre), incorporated music (soundwaves/record companys deal with music) and it is what our audience said they would expect to see (graphics, large font for company name) and made from the initial logo they picked as being the best and most professional looking of the original four.