The font style like the colour choice is bold, choosing only to outline letters instead of using filled in alphabet, this doesn't match the background it makes it much more difficult to read the text than reading a bolded sans serif font would. The interesting design choices creates a futuristic feel because of the centred design on the advert and the used of a white futuristic font. This is unique compared to the other adverts most of which went for a more nostalgic theme, this could be because Coldplay is getting to be quite an old band and are perhaps trying to reach out to the younger generations with a change in style.

 

Although in terms of layout the advert is relatively conventional with the band name at the top followed by the album name, release dare and internet links for a wider audience reach, the name of the band is in a smaller font than the album name, being the same size as the release date. This could be because Coldplay is a well-known band and want to put emphasis on the album and its release date because of how unique and memorable the imagery for the album is. The band name is likely to be the first thing read however (Z Line of Vision) and also likely because the colours will potentially be disorientating initially to those looking at the advert.

 

Although the advert is memorable and eye catching we're likely to stick to a limited colour palette and have more emphasis on the artists name as our artist is nowhere near as well-known as Coldplay. Although I do like the futuristic almost spacey graffiti in the center of the advert.