This digipak is unconventional in its use of text, the only text featured is on the front/back and is the band name/album title (Both Fleet Foxes) seen on panel two and the song titles on panel two. The lack of text creates the idea that the music is going to do the talking for them and that they don't need to say more because their album is going to convey their messages. The text is in a serif font, all upper-case (convention compared to previous digipaks) on the front of the album it's white text however on the back it's a yellow text. The change in colour is likely because the front cover has a wide range of colours used because it's a painting, the yellow on the back is likely because the painting has a very yellowy tone it looks washed out and faded and the yellow text suits this.

          The text is much bigger on the back than it is on the front, this is likely due to the fact that the picture is so eye catching and has so much going on that they didn't want the band name to over up what the painting meant in terms of their image and themes (as explained by the lead singer). This shows reliance on the illustration to get people to pick up the album (Which clearly worked: Album of the year) and for them to see the name afterwards. The text on the back is large and some words are broken up, the back looks completely packed with the song titles perhaps creating an idea that the music is crammed with meaning, it looks very busy and you have to pay attention to read the song titles properly.

 

The image on the front of the album is a 1559 painting by Pieter Bruegel the elder, the use of the image was meant to represent the album “Initially it looks like a pretty painting but looking in depth you see a weird kind of chaos and each image has it's own story” this is a quote from the lead singer on the painting. He compares it to the album with each track being a different little section of the painting and bringing together the meanings into one album. It connotes an organised chaos and explicit creativity from the band since it's well thought out as a painting for their album.

 

The inside of the digipak has no images or text at all, it's just a repeat pattern (seen on panels ¾) the use of this again connotes the idea of letting the album do the talking and convey the messages and views of the band. It also suggests that the image of the music is much more important to the band than their own style and image, putting emphasis on the music as done by so many of the indie artists I've looked at during my research and planning. The pattern has warm colours of red, orange and yellow eventually turning to white in the center of the digipak, I think this creates an interesting look and allows for keeping the bands style choices whilst not doing lots of editing and shoots of them. It's simplistic and shows creativity (Dyer: Creativity/Talent).