The text on the advert is all in white, being somewhat representative of clouds above the house, the album titles and the artists name are written in a hand-written font style, sans serif. The use of a hand-written style connotes a more personal touch to the advert and presents the artists personality more since presumably it is her handwriting or similar to. It also creates a child-like effect since the handwriting is simplistic and wonky like that of a child just learning to write. The release date, review and the name of the single in the album is written in a plain font not in the hand-written style connoting it as more serious and information with less of a artistic/personal feel to it. I like the hand-written style fonts as I feel it gives a more accurate representation of the artist and makes the audience feel closer to that artist however I'm not sure if we will use a hand-written style font due to the fact its not conventional in the magazine adverts I've looked at.

 

The layout of this advert (seemingly like everything else about it) is unconventional, instead of having the artists name at the top of the advert like all the others (bar one: Elbow) the album title is written at the top above the artists name. This builds a kind of suspense for the information on what it is and who it's made by, seeing the artists name allows the audience to connect the album with the artist. Underneath the artists name is the release date, single featured and a review from NME, the image then lies below the review. Although it's conventional to block the album information (Singles, release date, reviews etc) together the text is usually laid over the image or placed above and below to frame the image as the focal point of the advert. I think we should break conventions with out layout, I think it would be interesting to play around with, perhaps making a draft with a conventional structure and one without.