This digipak has a minimalistic style making it look simplistic but also professional. The image on the cover (panel 1) is of a shop front, it's bright white unlike the shops either side of it suggesting brilliance and purity, which can be carried over to be representative of them and their music. The band themselves are stood in the window of the shop much like manakins in a clothing store window, this presents the idea that they're a product however could also mean they're desirable and represent the fact they're available to their audience. The text on the cover is below the main focus of the image (bottom right focal point) it sits on the pavement section of the image and doesn't lay over anything important, such as the band, the placement of the artists name/album title at the bottom of the digipak creates a kind of suspense since it's the last thing seen on the cover of the digipak itself.

 

The back cover (panel 2) keeps up the style of the album and features what we would assume to be the back of the shop, with a window cracked open. The song titles are below the window, above the bar code. The text (throughout the panels) is a serif font, all upper case in what seems to be a beige colour. The use of a serif font makes the text looks smart and stylistic in conjunction with the images and colour scheme, the upper case allows it to be seen well against the background it's on since white can be somewhat dazzling to gaze at. The beige colouring isn't something I've seen in any of my research including music videos and magazine adverts, it's a subtle colour and matches the colour scheme, if they had used white text I think it wouldn't look as good because of the light colours they've chosen to use in their images. I think the use of this colour is effective on this advert as it matches the style and images, we will strive to create our own style and be unconventional with our digipak.

 

There are three panels inside the digipak, panel 3 is just a white page with a small dark detail in the middle, this fits with the minimalistic theme and also shows the audience that they're creative (Dyers seven common values) and also that they don't feel the need to try incredibly hard to make every single panel look interesting with another picture, this I feel would make it too busy. The small detail looks professional and distinctive, it also adds an element of sophistication as they just need to add a small detail to keep their style and be effective in their use of space.

 

Panel four is another image of the band, this is again of the shop front however I believe the camera has panned upwards to get four windows into the shot. The use of windows connotes openness and honesty, it also sort of highlights all four focal points as each band member has their own window, this could represent the different things they each bring to the band with their presence. Three of the band members are sitting with their feet up on the window ledge not sat looking at the camera however the fourth one (bottom right) is sitting with his legs dangling, this could be a reference to suicide perhaps a theme covered by the album in one of their songs. It could also be referring to said members bad past and allowing the audience to connect with him on a deeper level (Uses and Gratifications: Personal Relationships), it could also just be highlighting the lead singer who within bands tends to get the most attention of the band members. This idea however seems more unlikely as no member of the band is purposely emphasised, they're all in the same place and similar positions, no one member is larger/highlighted.

This digipak is very different to the last one that was also a four man band of the same genre, I think both digipaks highlight the bands style and ideas as an artist and although their images would not suit each other they both create a distinctive feel to their digipak. I think we'll aim to do the same across all our production tasks.

 

Panel five is the CD itself, this appears to be the most unconventional part of the digipak because the CD is black, nothing else on the digipak is black, the darker shop windows are dark green colours. This creates distinction between the CD and the rest of the digipak, perhaps highlight that this is the actual music and connoting it's importance. It could also be connoting the ideas of dark themes and songs within the CD, linking it to panel number four and the band members position. The CD also has the beige text on it and the detail from panel three in the same colour, this again creates sophistication and links the CD with panel four up-keeping their design choices.