This digipak is very different from the previous one I analysed, it features no images of the artist at all, focusing instead on creating a distinctive style/iconography for the band. It's incredibly simplistic in terms of design, panel one features a rectangular sign upon which the bands name is lit, this is then replicated on the fourth panel except the song titles featured on the album are lit up. This creates a clear, distinctive style, the use of the lit up board will create an iconography for the band that will carry with them to their image (Dyer). The use of the lit up board displays the bands creativity and unique image, something that will create interest in them and their music. The images are squared around the board, focusing it and making it the focal point of the album, the lack of actual artist may intrigue audiences into buying/researching the band more.

 

The digipak has a minimalistic style, using black and white images and text to mould an image of the band as well as create an idea of their music in a simple way. The use of black and white filters on the image is relatively common in indie artists seen in various music videos, it also matches the videos that the band make since the first few music videos they shot were all in black and white. The simplistic style lays out the bands image as being simple and relatively plain, perhaps presenting the idea that their music is what they want to focus on, something again conventional of indie artist as a whole.

 

The font is serif, in a white colour made by the use of the lighting, the 'T' and 'H' are joined together creating a join between the two letters, potentially representing the bands closeness, it reinforces the different image and enforces the idea that the band are separate from other artists and are new and exciting in their music and their image. This style of font however is only used for the bands logo, the rest of the text is in a sans serif, white font, all upper-case and bolded for the song titles on panel four. This presumably is for ease of reading for the audience and to clearly promote their music and product since the band name font would be much harder to read in large chunks. Despite this change the digipak keeps the same style, the simplicity and lack of colour make the product look professional with ease, despite the lack of images and other fancy styles, fonts and patterns used by more famous artists.

 

Both panels two and three are relatively simple, with the band logo in the unique font. The CD itself is dark grey with black text switching from the previous white text, this is likely to be because a white CD would be too much of a contrast with the rest of the digipak since it had a very dark colour scheme only using white to highlight the writing. The CD is pretty plain other than the band name, perhaps giving the idea that the music is to speak for the band instead of visuals on the physical CD. The information on panel three is much smaller and not easily seen, it appears to be information to do with record labels and other legal information that's not particularly interesting to their audience. Despite the nature of the information it still matches the rest of the digipak and looks professional along with the rest of the panels.