The text is in black, pink and green matching the colour scheme/style of the illustration on the advert. It's a sans serif font all lower-case with the exception of the 'J' in January, this connotes a youthful style since the majority of the older generation would all use capital letters. The playful style also connotes a level of freedom in their music and presents the idea that they do it to have fun not to be a serious band who just wants to make money. They appear to enjoy the creation of this shown through the youthful/playful style they use.

          This is also shown through doodles being used as the image on the front of the magazine advert. The main picture is a big heart (half pink half green) drawn over lots of small black ink doodles, the doodles are of a range of things including; song lyrics/titles, flowers, hearts, stars and other smaller doodles such as a hat and a key. All of these doodles have separate connotations likely something to do with the songs on the album however doodles as a whole connote a bored creativity since they're usually drawn when a person is bored or avoiding doing something else. Doodles also brings up the youthfulness as doodling is primarily linked with bored young adults in high school/college/work.

 

The band name is at the top left of the advert, this will be the first thing the reader sees (Z Line of Vision) it's in the same font at the rest of the text however it looks like it's been drawn in pencil and stuck on word by word. This creates the idea they're on a low budget and also that they want to construct a distinctive look and style to create their iconography, this would make them ore recognisable as a band and make it easier for them to create themselves as a brand through their CDs, albums and other products they might sell. This unique image is also shown through the smudges and ink blots on the paper, it gives a rougher, less professional representation of the band and makes them seem more raw and real in terms of their image.

 

The band name is placed at the top of the advert with the album title underneath this is conventional for the adverts I've seen. Those with different names to the artist all had the title underneath the artists name like this one, connoting the artist and the album as the key information on the advert (since the advert is promoting the album). In this advert the artist name/album title is laid over the image blocking part of it from view, although the text laid on top of images isn't unconventional it is unconventional for the text to cover part of the image. This differentiates The 'View' from other bands and separates their advert from others.

          Underneath the image is the release date for the album, this creates interest and informs the audience when they can buy it, using a magazine advert before the release of the album creates hype for the album within their audience. This is also done by the inclusion of the singles that are underneath the album release date and the different formats it can be bought in. Like in the Kasabian advert The view features the use of special/limited versions to create higher demand for the product. There's information at the bottom of the poster on social networking and reaching the band through the internet (website, myspace page) to gain a wider audience reach using different platforms (digitally/physical hard copies). This is conventional placement of the information with other adverts putting ways to digitally connect to them at the bottom of the advert.